Thursday, 7 July 2016

Improve Your Pay Per Click Efforts and Remember These Simple PPC Hacks

One thing about posting ads on Google is that methods that were seemingly effective last year would have little to no impact this year. Google is an ever-changing platform, and advertisers who fail to keep up with these changes are bound to fail despite their best efforts.

If you’re running a pay per click strategy, you can follow these tricks to help you achieve the best results.

Tuesday, 5 July 2016

Ways on Making Your Website Search Engine-Friendly for Better SEO

Despite its recent advances, search engine giant Google is still limited in how they crawl the web and interpret content. After all, it sees web pages and content in a different way, and would index them differently.

The challenge now is to create a website that caters to both search engine and human visitors alike, which will consequently result in better SEO. Fortunately, this can be achieved with these tried-and-tested methods.

Tuesday, 7 June 2016

Optimising Pay Per Click Landing Pages for Conversion and Retention

Good quality landing pages retain pay per click visitors and convert them into customers. A greater conversion rate also reduces average cost-per-click, resulting in better a better return for the business.

Product Videos

Landing page videos are recommended by nearly nine tenths of marketing experts. Actually showing the product or service to potential customers is far more memorable and convincing, which is why conversion rates can increase by up to 86 percent (according to EyeView Digital). Instinctively liked and trusted by most visitors, short videos tend to deepen the connection with buyers. Not only this, but sharing leads to organic (and occasionally viral) growth. These shared testimonials are also helpful in a B2B environment.

To obtain the maximum possible effect, it is important to know one’s market and decide exactly what the objective of the video is. The aim is to explain customer benefits concisely, with engaging content.

Thursday, 2 June 2016

Utilize the Potent Combination of SEO and Social Media for Business

SEO and social media should always enjoy a hand-in-hand relationship. In order to leverage the power within this sector, let us take a look at some variables to address.

Your Target Market and the Social Media Platform

Experts agree that connecting with your intended audience is the key to ultimate online marketing success. Appreciating the target market in relation to the social media platform utilised is just as important. So, analyse factors such as the age group, the browsing methods and the levels of interaction.

Monday, 9 May 2016

Use the Popularity of Mobile Devices for Your Pay Per Click Campaign

Ever since mobile usage overtook desktop usage in searches, mobile remains to be dominant in the online world. This could probably be attributed to the increase of smartphone and tablet ownership over desktop PCs. This left marketers with no doubt that mobile is an important avenue to take advantage of, and its potential for advertising.

Tuesday, 3 May 2016

The Essential SEO Tools You Need for Running a Successful Website

It’s no secret that the higher you are ranked at the search results page, the higher your chances of getting visitors to your website. This is because users tend to associate higher ranks to credibility. And that is best achieved through a process called search engine optimization (SEO). SEO is basically a way for you to increase the traffic you get through natural or organic methods that abide by rules set by search engines. Fortunately there are a few useful SEO tools you can use to your advantage today.

Tuesday, 5 April 2016

Effective Pay per Click Ads: 4 Mistakes You Should Strive to Avoid

Pay per click ads are a viable way to drive more traffic to your website. However, you may be making some costly mistakes without even knowing it.

Friday, 1 April 2016

Worth a Thousand Words: SEO Tips to Help You Optimise Your Photographs

The Value of the Right Usage of Keywords

The primary aim of SEO is to make your website accessible to all members of your target audience. Therefore, you need to make it easy for potential visitors who are searching for your goods or services to find your site. Using the right keywords will make that possible since you will anticipate what such visitors want and take steps to make it accessible to them.

Tuesday, 15 March 2016

Getting Better ROI from Your Pay per Click Campaign

A successful pay per click campaign is a culmination of numerous factors. Take a look at some of the considerations you have to put in mind for the best results.

Thursday, 10 March 2016

Web Conversion and How SEO Can Help You Improve It

A call to action is how you get users to respond to your content. After integrating everything you think is fundamental, you have to prompt users to do more. Do you want them to click on a link, buy a product, or continue reading? Whatever it is, make it effective enough to elicit the necessary responses.

Monday, 15 February 2016

Brand Recognition with Clicks: Improving Your Pay Per Click Campaign

Pay per click is a method of advertising where you pay to have search engines display your adverts on search result pages. When online users click on those advertisements, then you have to pay the search engine.

The Importance of SEO in Maintaining Your Company’s Brand Online

Link building is a practice that website owners have been using for years to improve their rankings on search engines. The practice refers to how a site gets other sites to link to link to it. Link building is essentially a popularity contest between sites. Search engines evaluate the links on a site and use them for rankings. They also use a variety of metrics to examine the links on a certain site. Companies and individuals now dedicate a significant amount of resources to ensure that their sites get quality link building to improve their rankings.