Improve Your Pay Per Click Efforts and Remember These Simple PPC Hacks

One thing about posting ads on Google is that methods that were seemingly effective last year would have little to no impact this year. Google is an ever-changing platform, and advertisers who fail to keep up with these changes are bound to fail despite their best efforts.

If you’re running a pay per click strategy, you can follow these tricks to help you achieve the best results.

Ways on Making Your Website Search Engine-Friendly for Better SEO

Despite its recent advances, search engine giant Google is still limited in how they crawl the web and interpret content. After all, it sees web pages and content in a different way, and would index them differently.

The challenge now is to create a website that caters to both search engine and human visitors alike, which will consequently result in better SEO. Fortunately, this can be achieved with these tried-and-tested methods.

Optimising Pay Per Click Landing Pages for Conversion and Retention

Good quality landing pages retain pay per click visitors and convert them into customers. A greater conversion rate also reduces average cost-per-click, resulting in better a better return for the business.

Product Videos

Landing page videos are recommended by nearly nine tenths of marketing experts. Actually showing the product or service to potential customers is far more memorable and convincing, which is why conversion rates can increase by up to 86 percent (according to EyeView Digital). Instinctively liked and trusted by most visitors, short videos tend to deepen the connection with buyers. Not only this, but sharing leads to organic (and occasionally viral) growth. These shared testimonials are also helpful in a B2B environment.

To obtain the maximum possible effect, it is important to know one’s market and decide exactly what the objective of the video is. The aim is to explain customer benefits concisely, with engaging content.

Utilize the Potent Combination of SEO and Social Media for Business

SEO and social media should always enjoy a hand-in-hand relationship. In order to leverage the power within this sector, let us take a look at some variables to address.

Your Target Market and the Social Media Platform

Experts agree that connecting with your intended audience is the key to ultimate online marketing success. Appreciating the target market in relation to the social media platform utilised is just as important. So, analyse factors such as the age group, the browsing methods and the levels of interaction.

Use the Popularity of Mobile Devices for Your Pay Per Click Campaign

Ever since mobile usage overtook desktop usage in searches, mobile remains to be dominant in the online world. This could probably be attributed to the increase of smartphone and tablet ownership over desktop PCs. This left marketers with no doubt that mobile is an important avenue to take advantage of, and its potential for advertising.

The Essential SEO Tools You Need for Running a Successful Website

It’s no secret that the higher you are ranked at the search results page, the higher your chances of getting visitors to your website. This is because users tend to associate higher ranks to credibility. And that is best achieved through a process called search engine optimization (SEO). SEO is basically a way for you to increase the traffic you get through natural or organic methods that abide by rules set by search engines. Fortunately there are a few useful SEO tools you can use to your advantage today.

Effective Pay per Click Ads: 4 Mistakes You Should Strive to Avoid

Pay per click ads are a viable way to drive more traffic to your website. However, you may be making some costly mistakes without even knowing it.