Tuesday, 5 July 2016

Ways on Making Your Website Search Engine-Friendly for Better SEO

Despite its recent advances, search engine giant Google is still limited in how they crawl the web and interpret content. After all, it sees web pages and content in a different way, and would index them differently.

The challenge now is to create a website that caters to both search engine and human visitors alike, which will consequently result in better SEO. Fortunately, this can be achieved with these tried-and-tested methods.

Making Use of Accelerated Mobile Pages

A relatively new project introduced by Google earlier this year, Accelerated Mobile Pages is described as an “open source initiative that embodies the vision that publishers can create mobile optimised content once and have it load instantly everywhere.”

Even if AMP isn’t a ranking factor for search result rankings, it does have an effect on clicks, impressions, and overall user experience. All these factors consequently affects SEO.

Mind the Speed

Another seemingly unimportant factor is the website speed. In fact, Google estimates that speed only impacts one in a hundred queries. Don’t let this fact hinder you from improving on your website’s speed, though. Now that people are always on a rush, websites that take too long to load may experience a negative bounce rate, which can then affect their rankings.

Use Tags

Remember to work on your website’s title and meta tags, above anything else. Title tags are meant to be an accurate and concise description of a page’s content, while meta tags are intended to be a proxy for information about a website’s content.

Remember that search engines prefer websites that offer fresh content every now and then, so make sure to work with SEO professionals to remain at the top of the game.


The Basics of Search Engine Friendly Design & Development, Moz

Does Google AMP Affect SEO?, Search Engine Journal

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