Pay per click is a method of advertising where you pay to have search engines display your adverts on search result pages. When online users click on those advertisements, then you have to pay the search engine.
Monday, 15 February 2016
Link building is a practice that website owners have been using for years to improve their rankings on search engines. The practice refers to how a site gets other sites to link to link to it. Link building is essentially a popularity contest between sites. Search engines evaluate the links on a site and use them for rankings. They also use a variety of metrics to examine the links on a certain site. Companies and individuals now dedicate a significant amount of resources to ensure that their sites get quality link building to improve their rankings.