Tuesday, 7 June 2016

Optimising Pay Per Click Landing Pages for Conversion and Retention

Good quality landing pages retain pay per click visitors and convert them into customers. A greater conversion rate also reduces average cost-per-click, resulting in better a better return for the business.

Product Videos

Landing page videos are recommended by nearly nine tenths of marketing experts. Actually showing the product or service to potential customers is far more memorable and convincing, which is why conversion rates can increase by up to 86 percent (according to EyeView Digital). Instinctively liked and trusted by most visitors, short videos tend to deepen the connection with buyers. Not only this, but sharing leads to organic (and occasionally viral) growth. These shared testimonials are also helpful in a B2B environment.

To obtain the maximum possible effect, it is important to know one’s market and decide exactly what the objective of the video is. The aim is to explain customer benefits concisely, with engaging content.

Thursday, 2 June 2016

Utilize the Potent Combination of SEO and Social Media for Business

SEO and social media should always enjoy a hand-in-hand relationship. In order to leverage the power within this sector, let us take a look at some variables to address.

Your Target Market and the Social Media Platform

Experts agree that connecting with your intended audience is the key to ultimate online marketing success. Appreciating the target market in relation to the social media platform utilised is just as important. So, analyse factors such as the age group, the browsing methods and the levels of interaction.