A call to action is how you get users to respond to your content. After integrating everything you think is fundamental, you have to prompt users to do more. Do you want them to click on a link, buy a product, or continue reading? Whatever it is, make it effective enough to elicit the necessary responses.
When designing a call to action, first know what you want from it. After that, entice the user with benefits of following through with the action. For instance, ‘click here and learn more’ has a promise that readers may want to see through. Incentives are good ways to structure call to actions that work. Use encouraging language with a sense of urgency to it.
Placement of CTA
For effective SEO, you have to consider the placement of a call to action. Its positioning will affect how users see it and when they see it. The top fold on a webpage is a good place to have a call to action. Your main point should be to draw as much attention to it as possible. The central column is also an effective position because it is right in the middle of the essential content.
Landing pages are paramount to targeting a specific type of audience. A landing page can help capture the users that you generate from a particular kind of marketing. For instance, if you have a PPC ad on Google, you can have a landing page where users end up when they click on it. It is essential to have calls to action on all landing pages as well. There is no need to make them the same, only effective.
Use of White Space
White space can contribute positively to your optimisation if you know how to use it. The space between elements on a site is the white space. You can make a call to action stand out more by surrounding it with white space. Sometimes visitors fail to see a call to action because of all the clutter around it. White space can help improve legibility and increase interaction.